A guiding question for artists, activists, and community-builders: If social media did not exist, how would you share your art, promote your work, and/or communicate your values?
***UPDATE: Here is a link to the zine version, printable on standard 8.5×11 paper (folding directions here)***
This resource is a work-in-progress that I’ve been brainstorming around with some friends (some of whom are cited below). I just wanted to share it now, so people can start to use it, debate it, add to it, and grapple with it, because (1) I think a *lot* of people are considering leaving social media right now, more so than previous waves of departures; and (2) The question of how we spread the word about stuff we care about, while AI runs amok and social media platforms devour themselves… is not just a question for indie bands and slam poets. It speaks directly to this historical moment—for organizers, movement-builders, and beyond.
Even in a world in which we do use social media, I think it can be useful to frame those platforms as “extras.” I tend to believe that social media success reflects outreach more than it actually drives it, and we can do more to get people excited about our events and projects than just posting about them (even if we’re also posting about them).
Take a look at the landscape: Twitter is dead, Meta platforms (Facebook and Instagram) are dying, TikTok was literally banned (and its future seems uncertain), and other platforms like YouTube, Twitch, LinkedIn, etc. are not reliable unless you’re dedicating 100% of your energy to them. I like Bluesky so far, I guess, but it’s still relatively small. So where does that leave us?
Continue reading “Promoting Our Projects, Events, and Values BEYOND Social Media”






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